In their latest article “Why 2016 Is The Year Of Video Marketing (And How Brands Can Take Advantage)” it explains how the brain processes visual information 60,000 times faster than text and how consumers are getting more and more accustomed to visual media.
Not only are we watching more and more YouTube videos but videos are now becoming more popular on other social media platforms such as Facebook, Instagram and Snapchat.
You just need to look at the growth to understand that as an online marketer you need to be marketing your business, product or service via video.
There are lots of different ways to market on video…
- Tutorial/How To Videos
- Product Reviews
- Animation Videos
- Brand Awareness
- Powerpoint Video Presentation
- Interview Video
However you decide to market your business, product or service you need to look at video distribution and how to promote your marketing videos.
Here are a couple of ways marketers currently promote their videos.
- Youtube advertising – which is a great way to get your first views
- Write an article on your website and include the video and link on that article
- Send an email or solo ad out and include the link or video in the email
- Share the link on all aspects of social media
- Include the video on a landing page with an opt-in
Another way of promoting your videos is to share on other sites. This can take some time but I’ve recently been testing out a new software that allows me to post to just over 40 sites at once in the normal time it would take to download my video to one site.
This software not only posts the videos to lots of different sites but automatically spins your video and creates a unique version for each site. You can do this with one account or multiple accounts to get more traffic.
If you are serious about building your brand then I would implement all the above strategies for your video marketing to ensure the maximum results and traffic.
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