Tips For Engaging Your Prospects on Facebook

Tips For Engaging Your Prospects on Facebook

Like it or not, social media is a part of the present and looks like it will be part of the future, as well. If you have a company or business of any kind, then you probably already know that it is time to figure out the best way to market your business on social media sites such as Facebook.

There are many ways to market to your prospects, but there are also many ways to engage your prospects. While both these topics may seem different, there are some similarities, as well.

In order to engage your prospects on Facebook, there are several tips you need to know:

1. Be engaging

Believe it or not, you have the power to engage someone using nothing more than your words. Whatever you post, make sure it pulls the reader in and makes them want more of the same. Start by posting different types of posts and see how many responses you receive. Facebook is a great way to run market tests.

2. Be authentic

Whatever you do, be authentic. When you are not being real, even if it is just through your words, people will sense your inauthentic come through the page.

3. Be vulnerable

Other people enjoy when you are courageous enough to be vulnerable. Share your frustrations, your successes, your fears. This will strike a chord with just about everyone there is on social media. Sometimes people visit social media just for this reason.

4. Be relatable

Make sure what you are posting or writing about is something that everyone can relate to, especially those in your target audience. When others can relate to your content, they will more than likely come back again in the future looking forward to more engaging content.

5. Keep up with the trends

Other social media avenues such as Twitter are excellent tools to help keep you in the loop. Check your Twitter account to see what the next hot new topic is and go from there. You will be surprised how thirsty and audience is for the next new hot thing.

6. Do not talk about certain things

No matter what you do or what business you are in, it is important to note that there are certain subjects you should stay away from like the plague – those subjects are politics and religion. Stay away from these or any connotation to them as much as possible.

While social media may not be your favorite topic, especially if you are in the older set, but it is a necessary component of engaging your audience and keeping them coming back for more.

What Are You Offering Your Prospects?

What Are You Offering Your Prospects?

When it comes to marketing your product or service there are several key factors to consider. First of all, you must have a product or service that you believe in because if you do not believe in it, it will not matter how wonderful it is. You will not be able to market that product.

Your prospect is a real person, someone with desires and fears. In order to successfully market your product, there are several things you must know.

Know your prospect

Once you have a product you believe in, it is important to know your prospect intimately. What keeps your prospect up at night, what does he or she worry about, what is the first thing that this person thinks about upon waking in the morning. What are your prospects biggest fears or worries? Study your prospect well because knowing what makes that individual tick is what will be the difference to successfully marketing to his or her appeal.

Trigger something in your prospect

Once you have gotten to know your prospect deeply, find out what triggers that individual. Is it pride, fear, worry, or being financially stable? Can you appeal to the fact that he or she is well educated? Find that one thing, that emotional hot button that triggers pleasure for your prospect. Once you find out what your prospect’s desire is, it is easier to offer them what they are seeking.

Draw them a picture

In order to properly market to your prospect it is important to draw them a visual picture in their head. Your prospect must be able to visualise what it is that he or she seeks. Put them in the center of the action so that they can see the value of what you have to offer as it pertains directly to them. Once they get a visual picture, they will relate better to wanting what you have to offer.

Make them a promise that is unique

If you have something to offer, chances are that someone else has that same product or service to offer, as well. Make your offer something unique, something that your prospect cannot attain anywhere else except from you. Once they realise that this is a unique offer, they will be more inclined to want to purchase that product or information. One of the most important keys to marketing is to be unique in what you are offering.

Once you have a product you believe in and get to know your prospect, tapping into their emotional side as well as putting them in the center of the action and making them a unique promise, you will have most of the pieces of your prospecting puzzle complete.