Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing and marketing strategies to succeed.
Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web. Others still argue that online marketing is a breed of its own and what works in one arena may not work in another.
Some standard practices like “above” the fold, hold true in both print and online copy.
Regardless there are traditional forms of advertising that are viable and make sense to use on the web.
Many print magazines offer buyers guides. Buyers guides typically have a long shelf life and are viewed as a product resource, meaning it is one of the first places consumers look when wanting to purchase an item.
Often magazines will include product reviews or sponsored placement in a buyers guide. This a great idea for businesses to not only promote their own product but complimentary products from other businesses.
The impartial overview from a credible source can spark product interest. A third party independent review of your product or service is seen as a vote of confidence. Invite publishers or even bloggers to review your product or service.
When requesting a review, it is proper net etiquette to always provide the reviewer an evaluation product free of charge. After the review, be sure to thank the reviewer and if appropriate, link to the completed review.
If you are marketing someone else’s product then create your own section of product reviews on your site. Ask other customers is they will give you a review on the product.
Forums/Volunteering in Communities
Offering your time and expertise will establish expertise and knowledge in a specific industry. Participants who participate in forums have a genuine interest and are a great target audience. Posting helpful information rather than blatant product advertisements will enhance an image.
Writing quality informative and educational articles will also establish expertise. Articles also educate users about related product or service. Generally educated users require less technical help and are an easier sale because they understand how the people or service will help them.
When small businesses compete with big businesses there are a number of areas in which they can compete effectively. As more businesses turn to the web as an advertising model, it is important that marketers and businesses define themselves by giving themselves every opportunity to be found.
Utilising undervalued marketing opportunities will separate online successes from failures.
Mint’s App 2.0 was released 2 weeks ago and I have had a great time using the software for some of my customers and I must say it does create more interaction with customers and prospects!
So what is Mints App 2.0? This software enables you to create polls, quizzes and surveys and post on social media and on your website. What you can do is get the customer interacting with your business and find out what are their likes and habits.
Mints App takes a step further where you can create multiple questions, offer bonuses, create competitions and also capture leads!
Here are some examples I have created this week. This was done for a real estate agent for her Facebook page. The first post was this…..
If they clicked yes the next pop up was…
Asking the potential customer to enter their detail to find out their current home value.
The results are in and after only a week she already has 8 new leads. This is from her current customer base. She would not have known that these people were looking at selling their houses if she hadn’t had the poll there.
The possibilities are endless on what you can ask your customers. You can make the polls fun, entertaining, ask subtle questions about colors, styles, design or even who is going to win the next sports game.
What this software allows you to do is interact more with your customers on your website and social media and capture valuable information.
If you are struggling with interaction or engagement with your customers then Mint’s App is the software you need.
Build customer funnels in minutes. Any niche, any business model you can engage new and existing customers more effectively.
I highly recommend Mints App! A software I will be using on a daily basis.
Every business whether big or small should have a Facebook Fan Page. If you are new then building Facebook Fan Pages can seem daunting.
I’ve been testing and playing around with building some Fan Pages in different niches the last few weeks.
Here is a video on my latest success.
You need to focus on the content and providing value to your niche as well as deciding what type of page you are trying to build.
Is your page purely for entertainment or is it to provide valuable tutorial information or just pictures and videos?
You need to also do some research on the size of your market and who your core die hard fans.
My best advice is to research before setting up your page and make sure your page is not just about selling product.
If your page is a business page then make sure that it is not just about your product or service. You don’t want a page that is all sell sell sell you want to tell a story or create value that will keep your fans coming back to your page.
Here is another article you may find useful if you are new to building a fan page http://www.entrepreneur.com/article/222729
So it’s Monday again and I thought I’d give you a little Motivation for Monday. It’s only two weeks before Christmas. Some areas of my business is slowing down so I am extremely busy planning for next year.
I was watching the below video the other day and it really resonated with me and confirmed that I am on the right track and chasing the opportunity.
I have seen so many people that get caught up in the passion of what they are doing that they keep going around in circles and do not achieve their goals.
By chasing the opportunity you are focused and are consistently making small milestones that take you towards your goals in your business.
Yes some of what you do you may not like doing. Keep focusing on the opportunity that is in front of you it makes it all worthwhile and then your passion will follow.
Motivation is key when working from home. If you have a home business and sometimes you feel unfilled or even depressed that things aren’t going your way here are some things you can do to encourage and motivate yourself.
Think about what gets you excited – not just in your business but outside of your work and your family. What is it that gets YOU excited? Write that down, picture it. Now think what do you need to do to get to that point of where you are excited. Now take action.
Help someone else – In my business I always find that I get great satisfaction and motivation from helping someone else. Touch base with your customers or team and see how you can help them.
What are you great at and what do you love doing? – We all know what we love doing and what we are great at. Sometimes when we are not feeling that motivated it is good to take a step back and do something that we know we are going to love and that we are good at. This can be anything that isn’t necessarily related to business.
Review Your Day – I love reviewing what I have achieved at the end of the day. This can be in your personal life and in your business. I love asking myself “What have I achieved today”. Quite often when I look at what I have achieved I am amazed. Don’t look at what you haven’t done, focus on what you have done. Have you got a new sale, learned something new, spent time with your children, tried a new recipe, caught up with a friend. Whatever it is look for the positive in the day you have just had.
Talk to someone – When you are working from home all the time it can at times get quite lonely. Take some time out and talk to someone. I love getting on Google Hangout or Skype and talking to my mentors or team under me and talking about how our businesses are going. We quite often throw some ideas around and strategize and after those calls I am so motivated and pumped up. I also love my weekly hangouts with our TDA group. There are people from all around the world coming together to share ideas and motivate each.
Balance – I talk quite often about balance with my team. Balancing your work and home life is so important. You need to structure your work time and your family or “you” time. It is quite easy to get obsessed with your work and not take time to do other things. Structure your day and your week and include scheduled times for doing other things. In other words work hard and play hard.
Believe In Yourself – If you are really struggling with problems in your business, take a step back and say what is it I am afraid of. Look at the big picture and believe in yourself. You can figure it out and make it happen. Put the energy out there and believe that things will work out.
There you have my key ideas for motivating yourself. If you have any other ways that you motivate yourself in business then comment below would love to hear from you.