When I first decided that I wanted to get involved in online marketing; all I wanted was to start making money. 

I bought a lot of training programs promising me that I could instantly start earning income immediately.  Little did I know that there was so much to learn. 

I could run in all these different directions making small pockets of “instant” money here and there or I could focus and build myself multiple income streams and build a business that was evergreen.

Let’s have a look at what you need to do if you are first starting out in the business of online marketing or affiliate marketing. 

Focus  

You have probably heard about focus before, but let me stress that you must also have the right mindset.

Mindset is about learning to fulfil our potential. 

It is staying focussed, following a plan and never ever giving up.  If you have the right mindset then you are halfway there. 

“Did you know that 90% of people that start online marketing give up within a few months?” 

 

Keep going and keep learning and you will eventually see the rewards.  Remind yourself why you are doing this and what you want to achieve.  Write your goals down and stick to the plan.

There were times where I was going to throw in the towel because it all seemed too hard but my motto was and still is  “giving up is not an option”.

Too Many 

I mention “too many” because wow there are so many avenues you can take in this business. 

What product or offer am I going to promote?  That alone is mind boggling if you do not already have a product or service you want to promote.

How am I going to promote it?  Facebook, Bing, Video, Google, Email, Website, Online Store and then there are all the acronyms PPC, PPV, CPA, the list goes on.

Don’t overload yourself with trying to sell too many products and don’t overload yourself with all the ways you can promote your offer.  Stick to a couple of things and once they are perfected then you can look at your other options.

Testing  

Testing is a huge part of online marketing.  Testing the right offer, traffic and various other strategies

“Testing is what is going to find the right combination to create those multiple revenue streams that run on auto pilot.”

I had a campaign when I first started out and I ran it for a couple of days.  I was so sure I had the right combination and that this campaign was going to make money.  When it didn’t I just turned it off and moved onto the next campaign.

A couple of months later I was listening to a podcast and it reminded me that you need to give a campaign a chance and do proper testing.  This prompted me to go back and review the campaign, review the statistics and run some more tests.  As it turns out I found the right combination and that campaign is still running and making me about $100-$200 a week. 

Tracking

When I look back on the months I wasted NOT tracking my clicks and campaigns.   I cringe at how much time and money I wasted just because I didn’t think I needed it or wanted to pay the extra $20 per month.

Making your first commissions is exciting but knowing where and how you made those commissions is what makes you a better marketer. By knowing all those details you can easily scale and grow your campaigns even bigger.

Multiple Streams Of Income 

This is how I build my business, creating lots of streams of income.

“The internet is such a huge and fast paced market that you need to be constantly changing and learning to adapt.”

 

Putting all your eggs in one basket is just not a smart thing to do.  By creating multiple income streams you are not at risk of losing everything should some big change happen on the internet or some new algorithm affects the results of your business. 

This will happen and has happened to me but not in such a huge way I couldn’t bounce back.

The previous pay per click campaign I mentioned before brings me $100-200 a week.  That is just one stream of income.  That brings me about $500 to 800 a month.  Imagine having 2, 3, 4, 10, 20, 50 of these streams of income.  You can imagine the potential that you can earn.

You can achieve success in 2016, it won’t be easy and it won’t be without mistakes.  Are you committed enough to really doing what it takes to create the freedom you want for you and your family?

In my next post I will talk about exactly what worked for me to kickstart my business and what you can do to jumpstart your online marketing business.