When it comes to marketing your product or service there are several key factors to consider. First of all, you must have a product or service that you believe in because if you do not believe in it, it will not matter how wonderful it is. You will not be able to market that product.
Your prospect is a real person, someone with desires and fears. In order to successfully market your product, there are several things you must know.
Know your prospect
Once you have a product you believe in, it is important to know your prospect intimately. What keeps your prospect up at night, what does he or she worry about, what is the first thing that this person thinks about upon waking in the morning. What are your prospects biggest fears or worries? Study your prospect well because knowing what makes that individual tick is what will be the difference to successfully marketing to his or her appeal.
Trigger something in your prospect
Once you have gotten to know your prospect deeply, find out what triggers that individual. Is it pride, fear, worry, or being financially stable? Can you appeal to the fact that he or she is well educated? Find that one thing, that emotional hot button that triggers pleasure for your prospect. Once you find out what your prospect’s desire is, it is easier to offer them what they are seeking.
Draw them a picture
In order to properly market to your prospect it is important to draw them a visual picture in their head. Your prospect must be able to visualise what it is that he or she seeks. Put them in the center of the action so that they can see the value of what you have to offer as it pertains directly to them. Once they get a visual picture, they will relate better to wanting what you have to offer.
Make them a promise that is unique
If you have something to offer, chances are that someone else has that same product or service to offer, as well. Make your offer something unique, something that your prospect cannot attain anywhere else except from you. Once they realise that this is a unique offer, they will be more inclined to want to purchase that product or information. One of the most important keys to marketing is to be unique in what you are offering.
Once you have a product you believe in and get to know your prospect, tapping into their emotional side as well as putting them in the center of the action and making them a unique promise, you will have most of the pieces of your prospecting puzzle complete.