Tips For Engaging Your Prospects on Facebook

Like it or not, social media is a part of the present and looks like it will be part of the future, as well. If you have a company or business of any kind, then you probably already know that it is time to figure out the best way to market your business on social media sites such as Facebook. There are many ways to market to your prospects, but there are also many ways to engage your prospects. While both these topics may seem different, there are some similarities, as well. In order to engage your prospects on Facebook, there are several tips you need to know: 1. Be engaging Believe it or not, you have the power to engage someone using nothing more than your words. Whatever you post, make sure it pulls the reader in and makes them want more of the same. Start by posting different types of posts and see how many responses you receive. Facebook is a great way to run market tests. 2. Be authentic Whatever you do, be authentic. When you are not being real, even if it is just through your words, people will sense your inauthentic come through the page. […]

» Read more

What Are You Offering Your Prospects?

When it comes to marketing your product or service there are several key factors to consider. First of all, you must have a product or service that you believe in because if you do not believe in it, it will not matter how wonderful it is. You will not be able to market that product. Your prospect is a real person, someone with desires and fears. In order to successfully market your product, there are several things you must know. Know your prospect Once you have a product you believe in, it is important to know your prospect intimately. What keeps your prospect up at night, what does he or she worry about, what is the first thing that this person thinks about upon waking in the morning. What are your prospects biggest fears or worries? Study your prospect well because knowing what makes that individual tick is what will be the difference to successfully marketing to his or her appeal. Trigger something in your prospect Once you have gotten to know your prospect deeply, find out what triggers that individual. Is it pride, fear, worry, or being financially stable? Can you appeal to the fact that he or she […]

» Read more