This week I caused a frenzy of activity and messages when I posted a picture of a viral video from one of my Facebook Fan Pages. I received a ton of questions on how I create these viral videos and how I make them go viral.
Viral videos can be great at getting a large amount of new fans to your page as well as using video to promote products or services.
The key to viral videos is to understand your audience and know what interests them. You really need to do your research either from your existing Facebook Fan Page or from competitor niche pages.
Finding The Video
This is not actually hard as there is so much content out there. You can find your videos on YouTube or on Facebook. Be careful and understand what videos you are going to get in trouble with for copyright.
With YouTube you can filter by clicking on Creative Commons and if you look under more on each video it will show whether the license is for re-use.
Cutting Your Video
The best videos that go viral are videos that are short; create a reaction fast and then gets the watcher to react by either liking or sharing the video. The best videos are between 20-30 seconds or a maximum (only if the video is extremely exceptional) of 1 minute.
I use http://www.telechargerunevideo.com/en/ to download videos off either YouTube (by clicking share and copying that link into telechargerunevideo) or Facebook by going into the video (right clicking or for Mac Control + right click) and copy the Facebook video link into telechargerunevideo.
Find the part of the video that has the most key aspect on why it is a good video and crop the video down to 20-30 seconds. I use Camtasia for all my video editing but there are lots of free tools out there that you can use.
Creating An Attractive Thumbnail
Add some arrows, or a circle around the main part of what is happening in the video in red, orange or yellow. Add some text that is going to attract your audience to click and watch your video.
This will be your thumbnail that you will attach to your video (will be in the options when uploading your video onto Facebook).
If you think your video will be better with background music then add some background music but be very careful and do not use copyright music as your video will not be accepted. Instead you can use licensed music like Beats N Bytes. Click here for more details.
Promoting Your Video
If your Fan Page is large enough then videos will just go viral by itself. If your goal of a viral video is to promote a product or get new fans to a page then you can run either a PPE or a Video Views Facebook Ad campaign.
Make sure that your audience is clearly defined using Audience Insights in Facebook and also make sure your audience is over 1-1.2 million. You need a large audience to enable your video to go viral. You can group multiple audiences in the same niche together to get your audience.
As people like your page you can click on the post likes and invite them to like your page.
If you are promoting a product or want people to click on a link you can add that link in your post.
Check out my training below on exactly how I create my viral videos.