YouTube processes billions searches in a month, which makes it the second largest search engine and the 3rd most visited website worldwide after Google and Facebook.
Over one billion people visit YouTube each and every month. Anyone in business should consider including it in their marketing strategies or campaign. There are wide ranges benefits that come about when marketing through YouTube. Here are 3 Big Benefits of Using YouTube for Business.
It helps increase your rank in Google’s search engines
YouTube videos include a link to the business website in its description. One of the greatest features of YouTube video is organic traffic and that traffic leading to your website.
This ultimately leads to higher ranks on Google search engines and the good thing about it, is that it’s not costly.
You can upload as many videos as you want, for absolutely no cost and there is no need to make a professional advert. All you need to use is a handheld camera or laptop camera and the editing tools available on you camera or on YouTube.
It gives you a chance to grow your Audience worldwide
YouTube for business has the potential to be seen by millions of people around the world.
One characteristic of a video is that you are able to capture attention in a few seconds. A visitor clicks on your video especially if it’s engaging and entertaining.
So, when compared to written content, you are more likely to get a higher percentage of an audience and more click through rates (CTR).
The brilliant combination of video sharing features with YouTube also creates an opportunity for audience engagement. This means your audience promotes you which improves your business or brand exposure.
It allows you to build your own email List
If you want to create an enormous number of email subscribers for your business, you can use YouTube for absolutely no cost.
There is a free software that allows you to embed a sign in directly into the YouTube video.
A video can be temporarily stopped until they enter their email, which builds your email list in a matchless way.
Many times, business owners feel that there are fewer chances of email subscription. Statistics show that if someone watches at least 2 to 4 of your YouTube videos, they are more likely to subscribe.
Summary Of Using YouTube For Business
As you can see, YouTube for business is no doubt a viable platform that can help grow your business in an unimaginable way. Invest some of your time to learn the main features and components of this platform. It will for sure show itself to be a worthwhile addition to your business.