Finding A Profitable Niche

Finding A Profitable Niche

The boat has long sailed where you could just choose any market and turn it into a profitable niche.

The online market and some niches are getting saturated as more and more people get started in online marketing. This makes a broader niche harder to rank if you have a website.  If you are running a Facebook or Instagram page you will notice that there are hundreds of other pages running broad niches.

It is true that most of the profitable niches already have a lot of people marketing in them.  That is not a bad thing as it means the market is healthy and there is money to be made.

If you want to compete you simply have to find your own smaller sub-niche.  Still lots of demand but much less competition.  You can still find a profitable niche.

Broad Niches vs Narrow Niches

A broad niche would be something like Sports and can even be broken down in sub niches such as Fishing.  Then that can be even further narrowed down to types of fishing such as Bass Fishing or Ice Fishing.  Narrow that even further and you could have a profitable niche in say Ice Fishing Gear,  Ice Fishing Clothing.

Or look at the over saturated Dog Niche lets start with Dog ====> Dog Care ====> French Bulldog Care ====> Breeding French Bulldogs.  You see how you can narrow the niche down.

A narrower niche is proving more fruitful because these narrower niches are easier to rank for.  If you choose a very targeted niche and create great content then you have a higher chance of ranking on Google for your website even though there is a smaller audience.

The narrower the niche the more specific the buyer and generally more passionate.

When looking at Facebook the broader niches have a smaller affinity.  There are more people that would put on their profile that they like Fishing but they may not necessarily fish on a regular basis.  The passion is just not there.

A person that says they like Bass Fishing or Ice Fishing will have a higher affinity because you are narrowing down the interest.  It is more specific.

See what happens to the affinity when you narrow down to Bass Fishing…..

How to tell if a niche is too broad or too narrow?

A niche is generally too broad when you have trouble isolating the specific pain point your product solves, the audience is in the millions and competition is everywhere.

On the flip side a niche is too narrow when you find the pain point but the market is too small.  A niche is also too narrow when the audiences on Facebook are limited.

There are so many products you can sell to niches now that I have started to reverse engineer finding a niche which means that first I find the “Super Niche” then I find the products.

With all the print on demand products and products you can easily get access to it really easy to find something to sell to any niche. 

The hardest part is finding out if your niche has what it takes to build you a strong income.

Breakdown

  • Find a Broad niche
  • Break down the broad niche into sub-niches
  • Break down the sub-niches so that they are narrower
  • Establish whether there is a market for the sub-niches
  • Build a website or social media platform for your chosen niche
  • Monetise

Facebook Viral Videos

Facebook Viral Videos

This week I caused a frenzy of activity and messages when I posted a picture of a viral video from one of my Facebook Fan Pages.  I received a ton of questions on how I create these viral videos and how I make them go viral.

Viral videos can be great at getting a large amount of new fans to your page as well as using video to promote products or services.

Research

The key to viral videos is to understand your audience and know what interests them.  You really need to do your research either from your existing Facebook Fan Page or from competitor niche pages.

Finding The Video

This is not actually hard as there is so much content out there.  You can find your videos on YouTube or on Facebook.  Be careful and understand what videos you are going to get in trouble with for copyright.

With YouTube you can filter by clicking on Creative Commons and if you look under more on each video it will show whether the license is for re-use.

Cutting Your Video

The best videos that go viral are videos that are short; create a reaction fast and then gets the watcher to react by either liking or sharing the video.  The best videos are between 20-30 seconds or a maximum (only if the video is extremely exceptional) of 1 minute.

I use http://www.telechargerunevideo.com/en/ to download videos off either YouTube (by clicking share and copying that link into telechargerunevideo) or Facebook by going into the video (right clicking or for Mac Control + right click) and copy the Facebook video link into telechargerunevideo.

Find the part of the video that has the most key aspect on why it is a good video and crop the video down to 20-30 seconds.  I use Camtasia for all my video editing but there are lots of free tools out there that you can use.

Creating An Attractive Thumbnail

Take a screenshot of a part of the video that may create an initial interest.  Use an editing tool like https://www.canva.com/ or https://www.picmonkey.com/ and upload your screenshot.

Example

Add some arrows, or a circle around the main part of what is happening in the video in red, orange or yellow.  Add some text that is going to attract your audience to click and watch your video.

See Below

This will be your thumbnail that you will attach to your video (will be in the options when uploading your video onto Facebook).

If you think your video will be better with background music then add some background music but be very careful and do not use copyright music as your video will not be accepted.  Instead you can use licensed music like Beats N Bytes.  Click here for more details.

Promoting Your Video

If your Fan Page is large enough then videos will just go viral by itself.  If your goal of a viral video is to promote a product or get new fans to a page then you can run either a PPE or a Video Views Facebook Ad campaign.

Make sure that your audience is clearly defined using Audience Insights in Facebook and also make sure your audience is over 1-1.2 million.  You need a large audience to enable your video to go viral.  You can group multiple audiences in the same niche together to get your audience.

As people like your page you can click on the post likes and invite them to like your page.

If you are promoting a product or want people to click on a link you can add that link in your post.

Check out my training below on exactly how I create my viral videos.