Email Marketing – How To Source Great Traffic

Email Marketing – How To Source Great Traffic

In building a business whatever product or service you have, building a list and email marketing is crucial.

If you aren’t collecting email addresses and continually building your list then you need to start doing this now!

There are a lot of businesses and affiliate marketers that are using solo ad traffic for building their list knowing what traffic to source and your costs are important.

I was buying a lot of traffic, spending lots of $$ and built a very large list.   My biggest problem was that my list was just not that responsive. Why?

“5 Challenges With Solo Ads”

Old, Dead Traffic 

Most solo ad sellers build their list from other solo ad sellers! This means that whether you are buying clicks for .30 or $1.80, they could be sharing the same lists!  This also means, the clicks you are getting could be dead, overused clicks!

Bot / Fake Traffic

Did you know that as high as 30-40% of clicks from solo sellers now are bot traffic?

This are traffic is ran by scripts to literally INJECT leads into your autoresponders or simply send fake clicks that look real to the human eye.

Low Optin Rates

Not only do most solo sellers get you only 20-30% opt-in rates, they can’t guarantee that you will have any success at all!

No Way to Scale

If you happen to find a good solo ad seller, they only have so much traffic they can send you before their list is beat up on your offer!

In order to get to the point to where you can build a real business online making $1,000’s a month and growing, you need a way to get 1,000’s of TODAY FRESH clicks. Your offer is only as good as how big you can scale it!

It’s Gambling at it’s Finest

If you are using sites like Udimi and Facebook groups to find your solo ad sellers.

GOOD LUCK!

Did you know that there is a “circle of friends” that literally put fake testimonials and results and they all comment and agree with the fake testimonials?!

It’s sickening!

Tips For Find Good Solo Ad Resellers

 

  • Word of mouth.  If you have a mentor or other marketers that you know are doing solo ads, then ask them who they are using.   Quite often they are more than happy to share.
  • Solo Ad Testimonials on Facebook – some sites are good and some are fake but it is pretty easy to filter through the crap and find the good ones.
  • If I am looking for more solo ad traffic then I Google, Youtube, and Facebook Search the solo ad reseller.  Do as much research as you can?  If you come across one that sounds good then contact them and try and negotiate cheaper clicks.
  • I always start at asking if they will do 1-200 clicks for .30c.  Bit cheeky but hey you never know and so far I have gotten some clicks as low as 35c a click.
  • Testing traffic is important so send some test traffic and use your best winning landing page and offers to check the conversions.
  • Track all your traffic.  I use Clickmagick for all my tracking which shows me exactly how much traffic (e Bot traffic) I really get, how many optins, sales etc.  This is so important particularly if you are wanting to scale.
  • Don’t forget that there are few variables with solo ad traffic and your funnel.  If you don’t get so many optins or sales initially it could well be your landing page or offer so spend some time and money testing.
  • Finally, never forget your back end funnel or your follow up sequence in your autoresponder.  This is more important than the front end of your funnel and will build a relationshipship with your subscriber so add value, personality and don’t always sell, sell, sell.

If you are struggling with solo ads and you want some one on one coaching then contact me at naomi@latitudesuccess.com

 

 

 

Keyword Research For 2016

Keyword Research For 2016

If you have been using search ads for advertising your offer, you may or may not have noticed a few changes.

Technology is changing and we need to tweek our normal processes.

Voice Search

Today I want to highlight about the changes in voice search.

“As voice search becomes more widely adopted, what can search marketers do to prepare?”

 

It is estimated that approximately 40% of adults on mobile are now using voice search.

What this means for advertisers is that we have to adjust our thinking and strategy towards keyword search.

When it comes to typing in a search users tend to use abbreviated searches like “best 3D TV”.

With voice search we need to start including conversational longer tailed searches including question based phrases.  Example “What is the best 3D TV on the market” or “What is the top rated 3D TV”.

Long Tailed Keywords

So when thinking about searching for long-tailed keywords I’ve included the key question words in my search process How, What, When, Why, Where and even Can, Can I, How do, How can, How do I, What is.

We also need to think of pronunciation and also include words that may be pronounced wrong.  In other words, when they are translated from voice some words come out misspelt.   If you aren’t too good at spelling then that is actually helpful in this case.

If you are already running ads using keywords then it is a good idea to regularly do new keyword searches as you may be missing out on new keywords that are becoming more popular.

This is the tool I am now using and is the most comprehensive tool available.

Check Out Pricing Here

5 Tips For New Online Marketers

5 Tips For New Online Marketers

When I first decided that I wanted to get involved in online marketing; all I wanted was to start making money. 

I bought a lot of training programs promising me that I could instantly start earning income immediately.  Little did I know that there was so much to learn. 

I could run in all these different directions making small pockets of “instant” money here and there or I could focus and build myself multiple income streams and build a business that was evergreen.

Let’s have a look at what you need to do if you are first starting out in the business of online marketing or affiliate marketing. 

Focus  

You have probably heard about focus before, but let me stress that you must also have the right mindset.

Mindset is about learning to fulfil our potential. 

It is staying focussed, following a plan and never ever giving up.  If you have the right mindset then you are halfway there. 

“Did you know that 90% of people that start online marketing give up within a few months?” 

 

Keep going and keep learning and you will eventually see the rewards.  Remind yourself why you are doing this and what you want to achieve.  Write your goals down and stick to the plan.

There were times where I was going to throw in the towel because it all seemed too hard but my motto was and still is  “giving up is not an option”.

Too Many 

I mention “too many” because wow there are so many avenues you can take in this business. 

What product or offer am I going to promote?  That alone is mind boggling if you do not already have a product or service you want to promote.

How am I going to promote it?  Facebook, Bing, Video, Google, Email, Website, Online Store and then there are all the acronyms PPC, PPV, CPA, the list goes on.

Don’t overload yourself with trying to sell too many products and don’t overload yourself with all the ways you can promote your offer.  Stick to a couple of things and once they are perfected then you can look at your other options.

Testing  

Testing is a huge part of online marketing.  Testing the right offer, traffic and various other strategies

“Testing is what is going to find the right combination to create those multiple revenue streams that run on auto pilot.”

I had a campaign when I first started out and I ran it for a couple of days.  I was so sure I had the right combination and that this campaign was going to make money.  When it didn’t I just turned it off and moved onto the next campaign.

A couple of months later I was listening to a podcast and it reminded me that you need to give a campaign a chance and do proper testing.  This prompted me to go back and review the campaign, review the statistics and run some more tests.  As it turns out I found the right combination and that campaign is still running and making me about $100-$200 a week. 

Tracking

When I look back on the months I wasted NOT tracking my clicks and campaigns.   I cringe at how much time and money I wasted just because I didn’t think I needed it or wanted to pay the extra $20 per month.

Making your first commissions is exciting but knowing where and how you made those commissions is what makes you a better marketer. By knowing all those details you can easily scale and grow your campaigns even bigger.

Multiple Streams Of Income 

This is how I build my business, creating lots of streams of income.

“The internet is such a huge and fast paced market that you need to be constantly changing and learning to adapt.”

 

Putting all your eggs in one basket is just not a smart thing to do.  By creating multiple income streams you are not at risk of losing everything should some big change happen on the internet or some new algorithm affects the results of your business. 

This will happen and has happened to me but not in such a huge way I couldn’t bounce back.

The previous pay per click campaign I mentioned before brings me $100-200 a week.  That is just one stream of income.  That brings me about $500 to 800 a month.  Imagine having 2, 3, 4, 10, 20, 50 of these streams of income.  You can imagine the potential that you can earn.

You can achieve success in 2016, it won’t be easy and it won’t be without mistakes.  Are you committed enough to really doing what it takes to create the freedom you want for you and your family?

In my next post I will talk about exactly what worked for me to kickstart my business and what you can do to jumpstart your online marketing business.

Who Sold My Email?

Who Sold My Email?

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Ok so this post today is a bit of a rant about emails.  We all know the best way to build a business is by building an email list.

I know that to get those emails you may have to pay for some traffic and that as a way to get back some of those costs some people sell clicks or solo ads (email addresses).

As someone that doesn’t sell solo ads I have a question for those that do.

Do you vet the copy that is being sent out or do you just not give a shit what people are sending to addresses that are on YOUR list and just care about making some extra $$$?

I have a particular email address that I don’t use often but use solely for opt-ins to get information on internet marketing or new products.

Today I received a myriad of emails ranging from dating to increasing the size of my penis which I obviously do not have.  15 emails in total!!  In one day!  Seriously!  I do get these types of emails quite a bit for some strange reason?!?

Now it’s not that I mind getting 15 emails from new people.  It’s getting 15 emails in one day for things I really have no interest in.

Thank goodness for “unsubscribe” but it baffles me what person would think it was ok to essentially “sell” my email address 15+ times and send the emails to me all in one day.  I know it was from the same solo ad seller after investigation.

This is one of the reasons I question buying solo ads and what is going to prompt one of my next articles which I think I will title “Solo Ads – Yes or No”.

Anyway that is my rant for the day.  Appreciate your thoughts and comments and hey no judgement.

Have A Great Weekend!!

PS For those that may be interested in how to make your penis bigger click here or if you are a woman and want bigger breasts click here.

Video Marketing  – How to get more views

Video Marketing – How to get more views

VIDEO MARKETING (1)
More and more companies are using video for marketing and 2016 has been named by Forbes as the year of video marketing.

In their latest article “Why 2016 Is The Year Of Video Marketing (And How Brands Can Take Advantage)” it explains how the brain processes visual information 60,000 times faster than text and how consumers are getting more and more accustomed to visual media.

Not only are we watching more and more YouTube videos but videos are now becoming more popular on other social media platforms such as Facebook, Instagram and Snapchat.

You just need to look at the growth to understand that as an online marketer you need to be marketing your business, product or service via video.

There are lots of different ways to market on video…

  • Tutorial/How To Videos
  • Product Reviews
  • Testimonials
  • Animation Videos
  • Brand Awareness
  • Powerpoint Video Presentation
  • Interview Video

However you decide to market your business, product or service you need to look at video distribution and how to promote your marketing videos.

Here are a couple of ways marketers currently promote their videos.

  1. Youtube advertising – which is a great way to get your first views
  2. Write an article on your website and include the video and link on that article
  3. Send an email or solo ad out and include the link or video in the email
  4. Share the link on all aspects of social media
  5. Include the video on a landing page with an opt-in

Another way of promoting your videos is to share on other sites.  This can take some time but I’ve recently been testing out a new software that allows me to post to just over 40 sites at once in the normal time it would take to download my video to one site.

This software not only posts the videos to lots of different sites but automatically spins your video and creates a unique version for each site.  You can do this with one account or multiple accounts to get more traffic.

Check out the video distribution software here

If you are serious about building your brand then I would implement all the above strategies for your video marketing to ensure the maximum results and traffic.

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