How do you know if you want to choose to opt into a MLM or Network Marketing business? Well, it is just like anything else – you need to educate yourself before you dive in to any new business proposition.
Do your research
Before you dive into any mlm plan, make sure you at least know what a multi-level marketing business is and what it looks like. Read up on the definition and terms, the expectations, and the requirements of the business at hand. Without knowledge, you have no power. If it looks like something that you are interested in, then you can proceed to the next step.
Visit a seminar
All multi-level marketing businesses tend to have a seminar or presentation where a speaker will present important information. This is an opportunity for you to learn more about the business. This is also an opportunity for you to ask important questions.
Look into the company in question
If you find that you are interested in the concept of multi-level marketing and you have attended a presentation or seminar, then go to the next step. Dig up as much as you can about this particular company or business. Find out how many years it has been in service, how many employees it has, and if it is a worldwide organization. Look for reviews anywhere on the internet and talk to others who have been with the company for a while.
Check out the product
If you are going to be in the business of selling a product or service, you need to be fully acclimated with the product. You also need to be comfortable talking about, selling, and promoting the product, as well. If you are not sold on the product, you cannot sell it to someone else.
Be on board to sell
Make sure that you are aware that you will be required to sell the product or service the company is marketing and be sure that you are comfortable with that. Also, be sure that you know you will also have to sell friends and family to the idea of joining the multi-level marketing company. Besides selling a good or service, you will also be required to sell the company to your friends, co-workers, neighbors, and even relatives.
These are just a few of the most important questions you need to ask yourself before choosing a multi level marketing business.
Like it or not, social media is a part of the present and looks like it will be part of the future, as well. If you have a company or business of any kind, then you probably already know that it is time to figure out the best way to market your business on social media sites such as Facebook.
There are many ways to market to your prospects, but there are also many ways to engage your prospects. While both these topics may seem different, there are some similarities, as well.
In order to engage your prospects on Facebook, there are several tips you need to know:
1. Be engaging
Believe it or not, you have the power to engage someone using nothing more than your words. Whatever you post, make sure it pulls the reader in and makes them want more of the same. Start by posting different types of posts and see how many responses you receive. Facebook is a great way to run market tests.
2. Be authentic
Whatever you do, be authentic. When you are not being real, even if it is just through your words, people will sense your inauthentic come through the page.
3. Be vulnerable
Other people enjoy when you are courageous enough to be vulnerable. Share your frustrations, your successes, your fears. This will strike a chord with just about everyone there is on social media. Sometimes people visit social media just for this reason.
4. Be relatable
Make sure what you are posting or writing about is something that everyone can relate to, especially those in your target audience. When others can relate to your content, they will more than likely come back again in the future looking forward to more engaging content.
5. Keep up with the trends
Other social media avenues such as Twitter are excellent tools to help keep you in the loop. Check your Twitter account to see what the next hot new topic is and go from there. You will be surprised how thirsty and audience is for the next new hot thing.
6. Do not talk about certain things
No matter what you do or what business you are in, it is important to note that there are certain subjects you should stay away from like the plague – those subjects are politics and religion. Stay away from these or any connotation to them as much as possible.
While social media may not be your favourite topic, especially if you are in the older set, but it is a necessary component of engaging your audience and keeping them coming back for more.
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When it comes to marketing your product or service there are several key factors to consider. First of all, you must have a product or service that you believe in because if you do not believe in it, it will not matter how wonderful it is. You will not be able to market that product.
Your prospect is a real person, someone with desires and fears. In order to successfully market your product, there are several things you must know.
Know your prospect
Once you have a product you believe in, it is important to know your prospect intimately. What keeps your prospect up at night, what does he or she worry about, what is the first thing that this person thinks about upon waking in the morning. What are your prospects biggest fears or worries? Study your prospect well because knowing what makes that individual tick is what will be the difference to successfully marketing to his or her appeal.
Trigger something in your prospect
Once you have gotten to know your prospect deeply, find out what triggers that individual. Is it pride, fear, worry, or being financially stable? Can you appeal to the fact that he or she is well educated? Find that one thing, that emotional hot button that triggers pleasure for your prospect. Once you find out what your prospect’s desire is, it is easier to offer them what they are seeking.
Draw them a picture
In order to properly market to your prospect it is important to draw them a visual picture in their head. Your prospect must be able to visualise what it is that he or she seeks. Put them in the center of the action so that they can see the value of what you have to offer as it pertains directly to them. Once they get a visual picture, they will relate better to wanting what you have to offer.
Make them a promise that is unique
If you have something to offer, chances are that someone else has that same product or service to offer, as well. Make your offer something unique, something that your prospect cannot attain anywhere else except from you. Once they realise that this is a unique offer, they will be more inclined to want to purchase that product or information. One of the most important keys to marketing is to be unique in what you are offering.
Once you have a product you believe in and get to know your prospect, tapping into their emotional side as well as putting them in the center of the action and making them a unique promise, you will have most of the pieces of your prospecting puzzle complete.